Yvonne Baldwin & MamaMate (Tanzania / South Africa)
MamaMate won both the Women’s Innovation Factory and the Grand Prize at the UN AI for Good Global Summit in Geneva, 2025, competing against 650 innovations worldwide. This was built because Yvonne lived the problem and she built as her community.
Who Built It
Social innovator, first-time mother, founder of Ele-vate AI Africa. Not a tech background. A personal experience of isolation.
The Gap They Saw
30M+
Women give birth in Africa each year.
1 in 5
Experiences postnatal depression, often in silence.
Most
Most rural mothers have no access to postnatal guidance, especially in local languages.
What They Built
A pocket-sized, voice-powered device that works
Offline
Charges by solar or USB
Speaks local languages including Swahili, Zulu, and Arabic
Tracks baby care routines
Gives culturally relevant health advice
Monitors maternal wellbeing
Connects mothers anonymously with each other.
Who It Serves
First-time mothers in rural and underserved communities across East, West, Central, and Southern Africa.
Piloting in Tanzania and South Africa, expanding to refugee settings.
Ready to Put This Into Practice?
Don't just read experiment. Browse our hands-on experiments designed to help you apply what you've learned.
Browse Experiments